MicroStrategy Rebrands to Strategy, Unveils New Bitcoin Strategy

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Along with the rebranding announcement, Strategy also released its Q4 2024 financial report, revealing that it spent more than $20 billion on Bitcoin during the period. The move underscores the company’s strong focus on Bitcoin moving forward.

Michael Saylor Unveils New Strategy

Before the official announcement, Michael Saylor had hinted at the change on social media. He said the company would be called by a simpler name: Strategy. The board is expected to discuss the details of the rebranding decision during the earnings call on Wednesday afternoon.

“Strategy is one of the most powerful and positive words in the human language. It also represents a simplification and distillation of the core strategy of our company. After 35 years, this new brand perfectly reflects our journey to perfection,” Saylor shared.

The company had previously paused its 12-week Bitcoin buying streak, which began in October and resumed in January.

However, Strategy is also facing a multibillion-dollar tax bill, while Bitcoin’s price has been volatile. However, the company’s new logo clearly affirms its long-term commitment to Bitcoin.

Financial results and 2025 outlook

According to the latest financial report, Q4 2024 was the quarter with the largest Bitcoin purchase value in the company’s history, with more than $20 billion worth of BTC purchased. Under the Strategy brand, the company aims to add $10 billion in BTC value per year by 2025.

Despite achieving a BTC margin of 74.3% in 2024, MicroStrategy’s total revenue is down 3% year-over-year, largely due to a 693.2% jump in operating expenses.

Despite the challenges, the company remains steadfast in its Bitcoin-centric strategy. Michael Saylor has not only bet big on Bitcoin, but has also been active in advocating for pro-crypto political reforms, including promoting a US national Bitcoin reserve.

However, Bitcoin’s price has corrected over the past week, which has had a significant impact on Strategy’s stock. The rebranding could help improve the company’s image among investors.

Over the past month, MSTR’s stock price has fallen 11%, but over the year, it is still up 580% – an impressive figure.