OKX Re-Enters the U.S. Market

OKX Officially Launches U.S. Operations

Just two months after agreeing to pay a $500 million fine for operating in the U.S. without the required licenses, OKX has announced its return — this time with a firm commitment to legal compliance. The company plans to establish its U.S. headquarters in California as it sets the foundation for nationwide expansion.

According to a press release, OKX will introduce its centralized cryptocurrency exchange and wallet service as part of a brand repositioning strategy in the U.S. The rollout will be phased, starting in a few select states before expanding nationwide by the end of the year.

New Leadership Appointed for U.S. Market

To spearhead its U.S. operations, OKX has appointed Roshan Robert as CEO of OKX US. Robert previously held a leadership role at Hidden Road, a crypto prime brokerage firm acquired by Ripple for $1.25 billion.

“With Roshan at the helm of our U.S. business and our new headquarters in San Jose, we are reinforcing OKX’s commitment to regulatory compliance, responsible innovation, and top-tier talent acquisition,” said Hong Fang, President of OKX Global.

Enhanced Experience for U.S. Users

For its U.S. launch, OKX promises to deliver a next-generation trading platform with high liquidity and competitive fees. It will also roll out a new self-custody wallet supporting over 130 blockchains and a wide range of Web3 utilities.

To ensure transparency and compliance, OKX has partnered with Web3 cybersecurity firm Hacken to conduct monthly proof-of-reserves verifications.

Despite ongoing challenges, including a $1.2 million fine in Malta and regulatory headwinds in the EU and Thailand, OKX sees positive signs in the evolving U.S. regulatory landscape. The Securities and Exchange Commission (SEC) has recently paused several major enforcement actions, including its case against Binance, paving the way for more compliant operations.

Roshan Robert remarked, “As the U.S. moves toward greater regulatory clarity in the crypto space, we see tremendous opportunities to build trust and deliver secure, compliant digital asset solutions.”