HODLers Favor Memecoins Over Bitcoin, Binance Survey Finds

According to a recent user survey conducted by cryptocurrency exchange Binance, memecoin is becoming the most owned cryptocurrency, surpassing Bitcoin.

The survey results, published on December 18 in the Binance Global User Survey report, showed that 16% of respondents own memecoin, making it the most popular cryptocurrency in investors’ wallets. Coming in second place is Bitcoin, with 14.44% of respondents saying they own the coin.

The survey was conducted with more than 27,000 users from regions including Asia, Australia, Europe, Africa, and Latin America. Binance commented: “The survey results show that memecoin is not only popular now, but also a highly anticipated digital asset in the future.”

While Binance did not disclose the specific value of its holdings, data from CoinGecko shows that the total market capitalization of memecoins is now $117 billion, with Dogecoin being the most prominent.

The Crypto Exchange Polled Over 27,000 Users Across Six Continents, Asking For Their Perception Of The Crypto Market

Meanwhile, Bitcoin still holds a dominant position in terms of size, with a market capitalization exceeding $2 trillion. Bitcoin is currently trading around $101,000 per coin, after hitting a new all-time high of $108,000 on December 17.

AI tokens and memecoins lead 2025 growth predictions

According to a Binance survey, memecoins are expected to be one of the main drivers of market growth in 2025. However, topping the list are artificial intelligence (AI) tokens, with 23% of survey respondents believing that this will be the leading factor driving market growth in the coming year. Memecoin ranked second, with 19% of respondents optimistic about its market value increasing by 2025.

Google search data also reflects this interest. In the past 30 days, searches for the keyword “memecoin” peaked at 100 on December 5 before falling to 66 on December 19. Meanwhile, searches for the keyword “Bitcoin” reached just 50, down from a peak of 100 on the same day.

The Binance survey also found that 45% of respondents only entered the cryptocurrency market in 2024, with 31% of them trading regularly.