Earlier this week, on Monday, Strategy purchased 155 BTC for $18 million, raising its total holdings to 628,946 BTC, worth more than $74.2 billion. According to data from SaylorTracker, the firm is currently up over 60% on its Bitcoin investment, with unrealized gains exceeding $28 billion.
For years, Strategy has served as a “proxy investment” in Bitcoin for institutional funds restricted by legal mandates and for retail investors reluctant to self-custody digital assets. The company pioneered the model of a corporate Bitcoin treasury, inspiring a wave of imitators—including firms centered on altcoin holdings.
Saylor Unbothered by the Rise of “Altcoin Treasuries”
When asked about the growing trend of companies stockpiling altcoins to compete for market share, Saylor appeared unfazed. Speaking with Bloomberg in August, he said:
“I believe the vast majority of capital flowing into the space is still going into Bitcoin. Over the past six months alone, the number of companies accumulating Bitcoin has jumped from about 60 to 160. For me, Bitcoin remains the absolute focus.”
Accelerated Bitcoin Purchases After the 2024 U.S. Election
Since President Donald Trump’s re-election in November 2024, Strategy has dramatically accelerated its pace of accumulation, adding 376,726 BTC in just nine months—far surpassing the 252,220 BTC it took the company over four years to collect beforehand.
Having first begun buying Bitcoin in 2020, Strategy’s stock price has since surged nearly 2,600% over five years, attracting strong interest from institutional investors, crypto traders, and retail equity buyers alike.
According to BitcoinTreasuries, Strategy is currently the largest corporate holder of Bitcoin worldwide. With a massive stash of 628,946 BTC—more than the combined reserves of the top 10 Bitcoin treasury firms—the company has built a formidable moat, cementing its dominance over competitors.
