Major Exchanges List 6 New Altcoins, Market Heats Up

Upbit Leads With Multiple Listings

In an official statement, Upbit—South Korea’s largest crypto exchange—confirmed the listing of Euler (EUL) and Plume (PLUME) with trading pairs against Bitcoin (BTC) and Tether (USDT). Deposits and withdrawals on the Ethereum (ETH) network will be available within two hours, while trading will go live at 3:00 PM KST on September 17.

Additionally, Upbit will add Toshi (TOSHI) with KRW and USDT pairs. To manage volatility, temporary restrictions will apply: a five-minute ban on buy orders at launch and a two-hour limit-order-only period.

Bithumb Joins the Race

Bithumb quickly followed, listing TOSHI on its KRW market with a reference price of 0.8320 KRW. The exchange also announced the addition of Holoworld AI (HOLO), with trading scheduled to open at 4:00 PM KST on September 17 at a base price of 539 KRW.

Tokens React to Listing News

The listing announcements triggered immediate price movements:

• EUL surged 8.25% from $9.7 to $10.5 before correcting to $9.9 (+3.6%).

• PLUME spiked 8.33% from $0.120 to $0.130, then settled at $0.124 (+3.3%).

• TOSHI skyrocketed, gaining over 40% after Upbit’s listing and 23.5% following Bithumb’s, trading at $0.00074.

• HOLO rose 5.26% from $0.38 to $0.40, holding at $0.39 (+3.31%).

OKX and Bybit Step In

Meanwhile, OKX confirmed the spot listing of Ethena (ENA) against USDT, with trading opening at 7:00 AM UTC on September 17. Bybit also announced the addition of Lombard (BARD), with deposits available from 10:00 AM UTC and trading set to begin at 11:00 AM UTC on September 18.

The wave of new listings underscores the increasingly fierce competition among top exchanges as they race to expand altcoin offerings. For investors, it means broader access to emerging assets and more opportunities to diversify portfolios in a rapidly evolving market.