Google Allows Advertising for Bitcoin Spot ETFs

Google's search engine has revised its cryptocurrency advertising restrictions, now allowing advertisements for Bitcoin spot ETFs on the platform.

Google Allows Advertising For Bitcoin Spot Etfs_65d5d2bed1af3.webp

In December 2023, Google updated some restrictions related to crypto advertising. As of now, the search engine has adjusted to allow advertisements for Bitcoin spot ETFs – a development approved by the Securities and Exchange Commission (SEC) in mid-January.

The current financial product advertising policy of Google states:

Google allows advertising of cryptocurrency trust funds within the United States, as long as the advertiser has successfully registered under Section 12 of the Securities Exchange Act using Form 10-12g. Reporting requirements… and any other local legal requirements must also be complied with. Advertisers must also be certified by Google.

This update will be effective from January 29, 2024.

It’s noted that some asset management funds have begun promoting their Bitcoin ETF products on Google. Companies such as BlackRock, VanEck, and Franklin Templeton have been identified advertising through sponsored links in search results.

Google had nearly banned crypto-related advertising around 2018 but gradually lifted restrictions in recent years. In June 2021, Google started allowing advertising for exchanges and Web3 wallets in the U.S., while still maintaining a ban on Initial Coin Offering (ICO) promotions.

Related: The Positive Evolution of the Market: “Spot Bitcoin ETF” Google Searches Reach Their Peak

By August 2023, the leading search engine also permitted NFT advertising. Additionally, advertisements related to cold wallets were also given approval.

(100 votes)

5.0/5

(100 votes)

Latest

Bitcoin Boom Ahead Institutional And Derivatives Data Reveal

News | Bitcoin | Editor Choice

Bitcoin Boom Ahead? Institutional and Derivatives Data Reveal

Market experts believe that Bitcoin (BTC) is in a phase of accumulation rather than topping, predicting a retest before the next explosive breakout.

Bitcoin Cools Off After Record Breaking Rally

News | Bitcoin | Editor Choice

Bitcoin Cools Off After Record-Breaking Rally

After a series of record-breaking gains, Bitcoin suddenly slipped more than 2% on Tuesday afternoon as a wave of profit-taking spread and investor caution returned to the crypto market.

Bitcoin Breaks Weekly Inflow Record With $3.55 Billion Surge

News | Bitcoin | Editor Choice

Bitcoin Breaks Weekly Inflow Record with $3.55 Billion Surge

Last week, Bitcoin recorded a historic $3.55 billion in investment inflows, even as its price approached all-time highs and investors largely avoided short products. Across the broader digital asset market, total inflows reached $5.95 billion — the largest weekly figure ever recorded, according to CoinShares.

Bitcoin Hits A New Ath As Profit Margins Continue To Shrink

News | Bitcoin | Editor Choice

Bitcoin Hits a New ATH as Profit Margins Continue to Shrink

Although Bitcoin (BTC) continues to set new price records after every halving, historical data shows that the world’s largest cryptocurrency is experiencing diminishing returns with each new cycle.

Factors Driving Bitcoin’s Strong Rally In ‘uptober’

News | Bitcoin | Editor Choice

Factors Driving Bitcoin’s Strong Rally in ‘Uptober’

Bitcoin enters October with hopes of reviving “Uptober,” as markets bet on an upcoming Fed rate cut and a renewed appetite for risk assets.

Screenshot 2025 09 10 100533