Google Allows Advertising for Bitcoin Spot ETFs

In December 2023, Google updated some restrictions related to crypto advertising. As of now, the search engine has adjusted to allow advertisements for Bitcoin spot ETFs – a development approved by the Securities and Exchange Commission (SEC) in mid-January.

The current financial product advertising policy of Google states:

Google allows advertising of cryptocurrency trust funds within the United States, as long as the advertiser has successfully registered under Section 12 of the Securities Exchange Act using Form 10-12g. Reporting requirements… and any other local legal requirements must also be complied with. Advertisers must also be certified by Google.

This update will be effective from January 29, 2024.

It’s noted that some asset management funds have begun promoting their Bitcoin ETF products on Google. Companies such as BlackRock, VanEck, and Franklin Templeton have been identified advertising through sponsored links in search results.

Google had nearly banned crypto-related advertising around 2018 but gradually lifted restrictions in recent years. In June 2021, Google started allowing advertising for exchanges and Web3 wallets in the U.S., while still maintaining a ban on Initial Coin Offering (ICO) promotions.

By August 2023, the leading search engine also permitted NFT advertising. Additionally, advertisements related to cold wallets were also given approval.