With this move, users will be able to purchase tokenized shares as crypto-based assets, trade them around the clock five days a week, and transfer them off the platform into personal wallets or DeFi protocols. An eToro spokesperson confirmed, “Yes — that is 100% the objective. Users can buy tokenized stocks on eToro, redeem them to the eToro wallet, transfer to their own wallets, and bring them back if they wish.”
Yoni Assia, eToro’s CEO and co-founder, stated: “Tokenization removes barriers, brings transparency, and gives users control. It has the potential to democratize finance by making assets more accessible to everyone.” Notably, eToro has previous experience with real-world asset (RWA) tokenization, having launched tokenized gold and silver in 2019.
Real-World Asset Tokenization Gathers Steam
eToro’s latest move comes amid growing momentum in the tokenization of real-world assets (RWAs) on blockchain. On June 30, 2025, Robinhood launched a new layer-2 blockchain built on Arbitrum, offering European investors access to over 200 tokenized stocks and ETFs with zero-commission trading available 24/5.
At the same time, Switzerland-based Backed Finance released over 60 tokenized stocks on platforms like ByBit and Kraken, as well as across various DeFi protocols on Solana. These include blue-chip names like Tesla, Meta, Amazon, and Netflix, along with crypto-native companies like Coinbase.
However, these tokenized stock products remain unavailable in the U.S. and other restricted jurisdictions.
Currently, tokenized stocks represent only a small segment of the overall RWA market. Data from RWA.xyz shows that stocks on-chain have a total market value of $418 million, while the broader RWA market exceeds $21.3 billion.
Speaking at the TokenizeThis conference in New York, STOKR CEO Arnab Naskar noted that although the growth trajectory is uncertain, the market is “definitely a bigger trillion-dollar opportunity.”
