Eric Trump Unveils Bold Plan to Dominate Bitcoin Mining

At Consensus 2025, Eric Trump—co-founder of a new Bitcoin mining firm named American Bitcoin—officially introduced his company’s bold BTC accumulation plan. Instead of buying Bitcoin through OTC exchanges like many institutions, Trump is betting on a highly efficient, low-cost mining model.

Launched in March 2025 in partnership with Hut 8 CEO Asher Genoot, American Bitcoin is positioned to go head-to-head with MicroStrategy in the race to stockpile BTC. Trump noted that there are currently two fronts in this competition: MicroStrategy’s aggressive buying spree and the mining race—where American Bitcoin is placing its bet.

“I believe we’re going to accumulate a massive amount of Bitcoin, but more importantly, I want to be the one mining it at the lowest cost by far,” Eric Trump shared during a panel discussion at Consensus 2025.

Trump revealed that American Bitcoin expects to mine Bitcoin at just $37,000–$38,000, while many institutions are buying at over $100,000. He expressed strong confidence that this strategy will give American Bitcoin a clear edge in the mining space.

Eric Trump is going all-in on crypto, believing that digital currencies will eventually replace the traditional SWIFT payment system.

American Bitcoin Aims to Surpass MicroStrategy as the Largest BTC Holder

Armed with a low-cost mining strategy, Eric Trump says his firm is poised to “win” the Bitcoin marathon. Despite the rising interest from sovereign wealth funds and major institutions, he remains confident: “It’s a race to the top, and a lot of people are running fast—but I promise you, we’re going to beat them.”

Still, American Bitcoin faces major hurdles, especially the towering presence of MicroStrategy. Under Michael Saylor’s leadership, the company has acquired 568,000 BTC in less than six years. Just this week, MicroStrategy added another 13,390 BTC for $1.34 billion, continuing its aggressive accumulation in Q2.

American Bitcoin, on the other hand, has not publicly disclosed its BTC holdings. Its parent company, Hut 8, holds fewer than 11,000 BTC. To overtake MicroStrategy, American Bitcoin would need to raise a staggering $60 billion—all while navigating complex regulatory challenges.

Additionally, the Trump family’s involvement in cryptocurrency has drawn scrutiny from the U.S. House of Representatives, amid concerns over potential fraud and conflicts of interest.