BNB Plunges After Being Added to Coinbase’s Listing Roadmap

CZ Reacts to Coinbase’s Surprise Move

On October 16, Changpeng Zhao, now head of YZi Labs, shared a post celebrating Coinbase’s decision to include BNB in its listing roadmap. Shortly after his post, BNB’s price rose by 0.5% within an hour.

“Woke up to this. Thanks for the support from industry peers,” CZ wrote, attaching screenshots of congratulatory comments from Tron founder Justin Sun and the Australia-based exchange Kraken.

According to CZ, Coinbase’s decision to list BNB is a “no-brainer,” given that it is currently the third-largest cryptocurrency by market capitalization, standing at $164.9 billion, according to data from crypto.news.

“BNB has excellent liquidity, trading volume, and ecosystem. Not listing it is a loss for the exchange itself,” CZ emphasized, adding a call for the BNB community to “keep building.”

Coinbase Expands Its Asset Lineup

On October 15, Coinbase Markets announced it had added BNB to its official listing roadmap. According to the company’s blog post, BNB will be introduced as an asset on the BNB Smart Chain, which is already integrated within Coinbase. The exchange also plans to list QCAD on Ethereum and KTA on the Base Network.

Launched in 2017, BNB initially served as a trading fee discount token on Binance and as the main gas asset for BNB Chain transactions. Today, it is widely used for payments, staking, token launches, and governance, maintaining its top-three market position since 2021.

CZ also suggested that Coinbase should list more projects from the BNB Chain ecosystem, noting that Binance has listed several projects built on Coinbase’s Base network, while the reverse has not yet happened.
“This isn’t a trade — just a recommendation, in the spirit of openness and inclusivity. It’s good for both exchanges,” CZ added.

BNB Price Analysis

Following the news, market sentiment around BNB has been mixed. While some traders view the move as a long-term bullish sign that will increase U.S. investor access to BNB, others remain cautious due to the ongoing regulatory pressure surrounding Binance.

At press time, BNB is trading around $1,050, slightly lower after reaching $1,150 earlier in the session. Technical indicators show BNB hovering near its 30-day moving average, suggesting a consolidation phase after a modest upward move.

The Relative Strength Index (RSI) currently stands at 48, signaling neutral momentum and limited buying or selling pressure. This suggests the market is waiting for new catalysts before making a decisive move.

If positive sentiment builds around the Coinbase listing, BNB could retest the $1,190–$1,200 resistance zone. However, a sustained drop below $1,175 could signal short-term weakness, especially if broader market conditions turn risk-off.