The Real Reason Behind the Drop in Searches
Willy Woo, a well-known on-chain analyst with over 1.2 million followers on X, pointed out that the decreasing number of searches doesn’t mean Bitcoin is losing interest. In fact, Bitcoin has become so familiar and mainstream that people no longer need to search for it to understand what it is.
“Since around 2019, people already know what Bitcoin is. They don’t need to search for it,” Woo said, sharing a graph to support his point.
Instead of searching for the keyword “Bitcoin,” people are increasingly looking up “BTC/USD”—the main trading pair that tracks Bitcoin’s price movement. This indicates a shift in focus: the public is now more interested in monitoring Bitcoin’s price than learning about its fundamentals.
Community Reactions
Woo’s post sparked a mix of reactions. Some argued that interest in altcoins is growing while Bitcoin’s appeal is fading due to declining returns. Others agreed with Woo, seeing the trend as a sign of Bitcoin’s maturity and widespread understanding.
One user compared Bitcoin’s search volume to that of gold. While gold has seen strong interest over the past three years—largely due to concerns about the sustainability of fiat currencies—the comparison only included the keyword “Bitcoin,” not BTC/USD, which may have led to a skewed perception.
The ongoing Bitcoin vs. gold debate centers on which asset offers better long-term value. Both are viewed as safe havens in times of economic uncertainty. And moving forward, they’re expected to remain key players in the global store-of-value landscape.
