Adidas and Nike Lead the Fashion NFT Wave

Adidas and Nike lead the fashion NFT scene with 12 and 9 collections, respectively, while Puma follows closely with six.

Adidas And Nike Lead The Fashion Nft Wave_65b978eebcf57.webp

Recent research from CoinGecko highlights that major fashion players, such as Adidas and Nike, are at the forefront of the NFT landscape. In a groundbreaking move, Adidas introduced its first fashion NFT collection, “Into the Metaverse,” in late 2021, followed by additional solo collections and a Web3 artist residency program.

Collaborations with renowned brands like Bape and Bugatti resulted in six joint NFT ventures, contributing to Adidas’s impressive tally of 12 NFT collections.

Likewise, Nike has strategically entered the NFT space with nine collections, including the acquisition of Web3 studio RTFKT in late 2021. Post-acquisition, Nike released six collections under RTFKT and established its Web3 platform, “.SWOOSH,” operated by the in-house team Nike Virtual Studios.

The platform has successfully launched two sneaker NFT collections and an identity NFT collection. The study underscores the pivotal role of sportswear brands in shaping the evolving landscape of fashion NFTs.

adidas and nike lead the fashion nft wave 65b978eec1b9f

Puma secures the third position in the fashion NFT rankings, boasting six collections that feature both solo releases and collaborations. Notably, their collaboration with the NFT project Gutter Cat Gang and basketball player LaMelo Ball resulted in a distinctive redeemable sneaker collection.

Related: GameStop Shut Down Its NFT Marketplace Platform

Intriguingly, luxury fashion brands have shown less enthusiasm in embracing fashion NFTs. Gucci, however, has been an exception, showcasing the 10KTF Gucci Grail collaborative collection, NFT artwork collections, and Sandbox avatar NFTs. Other notable brands like Yves Saint Laurent, Prada, and Tiffany & Co. have also entered the NFT space with unique offerings.

CoinGecko’s research reveals that among the top 50 global fashion brands, 21 have delved into NFTs, constituting 42% of the total. Despite this, the study highlights that many of these collections lack significant impact, as traditional fashion brands allocate less investment towards NFT marketing efforts.

(100 votes)

5.0/5

(100 votes)

Latest

Bunni Dex Shuts Down After $8.4 Million Hack

News | Altcoin | Editor Choice

Bunni DEX Shuts Down After $8.4 Million Hack

After suffering a devastating $8.4 million hack, decentralized exchange protocol Bunni DEX has officially announced its shutdown. This marks the second crypto project to fold in October, following Kadena Organization’s recent decision to halt operations amid mounting difficulties. The $8.4 Million Exploit: How It Happened The attack occurred on September 2, when a hacker exploited

The Crypto Etf Wave Hits, Over 200 Funds Set To Launch Soon

News | Editor Choice | Policy & Regulations

The Crypto ETF Wave Hits, Over 200 Funds Set to Launch Soon

Crypto ETF Explosion: The market is on the verge of a massive wave of investment products, with 155 ETF filings currently awaiting approval — spanning 35 digital assets from Bitcoin and Ethereum to even political meme coins.

Binance Spot Bitcoin Trading Volume Surges

News | Bitcoin | Editor Choice

Binance Spot Bitcoin Trading Volume Surges, Signaling Possible Market Recovery

Binance’s Spot Bitcoin trading volume has unexpectedly surged amid whale sell-offs and widespread liquidations, signaling renewed accumulation and a potential recovery in Bitcoin’s price in the near future.

World’s Richest Youtuber Mrbeast Registers His Own Finance And Crypto Brand

News | Editor Choice | Policy & Regulations

World’s Richest YouTuber MrBeast Registers His Own Finance and Crypto Brand

The world’s richest YouTuber, MrBeast, has made a bold move into the world of finance and cryptocurrency with his new brand “MrBeast Financial”, signaling his ambition to build a global fintech empire.

Deepseek Surpasses Grok And Openai In Crypto Trading Showdown

News | AI | Editor Choice

DeepSeek Surpasses Grok and OpenAI in Crypto Trading Showdown

DeepSeek is making waves across the crypto and tech communities as it takes the lead in Alpha Arena — a live crypto trading competition among the world’s top artificial intelligence models, outperforming both Elon Musk’s Grok and OpenAI’s GPT-5.

Screenshot 2025 10 20 091338