A New Chapter for Crypto, Bitcoin Mania Still Heating Up

From social media to Wall Street, and now even the corridors of power in Washington, crypto is no longer a fringe topic. Over the past year, President Donald Trump unveiled a national strategy for Bitcoin and announced plans for a bold altcoin reserve fund. Meanwhile, Congress has been accelerating its efforts to provide legal clarity, with the Senate passing the GENIUS Act, and the CLARITY Act in progress to establish a more transparent regulatory framework for digital assets.

On the tech front, Ethereum made a major leap with its Pectra upgrade, released in early May. At the same time, the world of traditional finance is witnessing a flood of capital into spot Bitcoin ETFs—with inflows totaling $14.4 billion in just the first half of 2025.

Naturally, the market is riding this wave. Since the start of the year, Bitcoin has risen over 15%, outpacing the S&P 500’s gains and edging closer to its all-time high of nearly $112,000. Ambitious end-of-year price targets that once seemed far-fetched are suddenly within reach.

The Bitcoin Treasury Era: How Long Can the Hype Last?

More than 135 publicly traded companies now hold Bitcoin as part of their treasury reserves. Longtime players like MicroStrategy continue to accumulate, while newcomers such as Metaplanet and Twenty One are quickly jumping on board.

But not everyone is convinced this rally will endure. Analyst James Check has voiced concerns that the Bitcoin treasury strategy may not be as sustainable as it seems:

“My gut tells me the treasury Bitcoin play might not last as long as many think. For some of these new companies, the game could already be over.”

He believes the market is approaching a saturation point and heading into a phase where companies must “prove their worth” or risk being left behind.

The FOMO Is Real—But How Long Will It Last?

For now, retail investors remain the driving force behind the latest wave of enthusiasm. However, their capital—and their confidence—are not infinite. As the competition intensifies, only projects with long-term vision, strong branding, and clear strategy will stand the test of time.

Still, there’s room for optimism. Analyst Ali Martinez recently shared on X that if the current cycle mirrors previous ones, the next market peak could arrive within just six months. With Bitcoin already up nearly 2,000% from the previous cycle’s high, its growth trajectory has outpaced both the 2013 and 2017 cycles.

Volatility may persist, but one thing’s certain: the door to another major breakout hasn’t closed yet—at least not for those bold and visionary enough to keep walking through it.