According to a press release issued on July 21, 2025, Trump Media and Technology Group (TMTG), the media conglomerate owned by the Trump family and operating the social network Truth Social frequently used by the former U.S. President, has announced the completion of its accumulation of $2 billion in Bitcoin value.
Earlier, in May, TMTG successfully raised $2.5 billion from 50 large and small organizations, marking a significant step in its ambition to become a formidable player in the digital asset space. While specific costs for the Bitcoin investment were not disclosed, TMTG stated that Bitcoin now accounts for up to two-thirds of the company’s total liquid assets. Additionally, TMTG has allocated $300 million to invest in Bitcoin-related stocks.
Looking ahead, TMTG plans to continue its Bitcoin accumulation strategy while using profits from these investments to expand into other cryptocurrency assets. The company is also working on plans to launch Bitcoin and Ethereum ETFs, along with the issuance of utility tokens for its ecosystem.
Since Donald Trump announced his candidacy for the U.S. presidency in 2024, he and his family have made significant moves in the cryptocurrency space, shifting from initial skepticism to enthusiastic support. Through projects like World Liberty Financial, the TRUMP memecoin, and various other initiatives, the Trump family is believed to have generated $620 million from cryptocurrency in a short time.
Upon taking office, President Trump actively pursued commitments to revive the cryptocurrency industry in the U.S. Notably, this includes establishing a strategic Bitcoin reserve fund, reforming the Securities and Exchange Commission (SEC), ending cryptocurrency-related lawsuits, and most recently, pushing Congress to pass the GENIUS Act for Stablecoin Management. In a late June interview, Trump emphasized his faith in cryptocurrency, asserting his determination to position the U.S. as a leader in this field.
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Amid strong buying from major institutions and ETFs in recent weeks, Bitcoin’s price has impressively surged from an April low, reaching a new record high of nearly $123,000 on July 14.