Paris Saint-Germain (PSG) Adds Bitcoin to Asset Vault

The European football club Paris Saint-Germain (PSG) has officially announced the adoption of Bitcoin into its financial reserves. This announcement was made at the Bitcoin Conference 2025 in Las Vegas, marking a revolutionary turning point in the field of sports finance.

With this decision, PSG becomes the first football club and a pioneering sports organization globally to incorporate Bitcoin into its financial reserves. This move further confirms that an increasing number of organizations and businesses across various sectors are actively investing in and accumulating Bitcoin.

Currently, PSG is the reigning champion of France’s Ligue 1 and is preparing to play in the UEFA Champions League final against Inter Milan this weekend in Munich.

Par Helgosson, Director of PSG Labs, stated:

Last year, we officially incorporated Bitcoin into our accounting books. A portion of our cash reserves has been converted to Bitcoin, and we continue to maintain this investment. As one of the top clubs in the world, we are proud to lead in the sports ecosystem by taking this step.

A club representative also emphasized that nearly 80% of PSG’s 500 million fans are under 34 years old. Therefore, capturing the financial trends of the younger generation is a key strategy that the club and its stakeholders are pursuing.

Earlier this week, GameStop – a publicly traded American company – also announced a significant investment in Bitcoin, moving up to 13th place in the list of companies with the most Bitcoin holdings globally.

Amid the wave of Bitcoin adoption by organizations reaching unprecedented milestones this month, the price of Bitcoin hit a record high of $111,800 last week. However, the price has since dropped over 5% due to profit-taking by “whales.”

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