Verb Technology Company (Nasdaq: VERB) has successfully completed a private investment in public equity (PIPE) financing, raising a total of $558 million. The funds will be used to implement a reserve strategy for Toncoin ($TON), making the company the first official reserve fund for the cryptocurrency within the TON ecosystem.
Major Financing Deal of $558 Million
In this transaction, Verb issued approximately 58.7 million shares of common stock (including options) at a price of $9.51 per share, corresponding to the closing price on August 1, 2025. The deal is expected to close on August 7, 2025, pending typical legal conditions.
Upon completion, the company will officially change its name to TON Strategy Co. (TSC) and become the first publicly listed company to serve as the official reserve fund for Toncoin.
The majority of the raised funds will be allocated towards acquiring Toncoin, positioning $TON as the core reserve asset. This strategy aims to establish the company as one of the largest holders of $TON globally, while also leveraging staking opportunities to generate positive cash flow and expand sustainable holdings.
According to Manuel Stotz, the incoming Chairman of the company and CEO of Kingsway Capital, as well as Chairman of the TON Foundation, the long-term investment in $TON aligns with a “perpetual capital vehicle” model. Besides its value growth potential, $TON offers attractive staking yields.
Toncoin: Telegram’s Exclusive Blockchain
This investment decision follows the announcement from Telegram and the TON Foundation designating Toncoin as the exclusive blockchain for the entire Telegram ecosystem. Currently, $TON serves as:
- The only method for millions of content creators and mini-app developers on Telegram to withdraw rewards.
- The sole payment method for Telegram ads in most countries.
- The unique platform permitted to store tokenized digital assets on Telegram, such as accounts, usernames, and NFTs.
Notably, Telegram users can utilize $TON directly within the app without leaving the chat interface.
In this quarter, TON Wallet, the self-custody wallet integrated within Telegram, has officially launched in the U.S., reaching over 87 million users. Globally, Telegram boasts over 1 billion active monthly users and is the fastest-growing messaging app in the world.
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Maintaining Current Business Operations
In addition to its investment strategy in Toncoin, Verb has confirmed that it will continue to maintain and expand its current business operations, ensuring the company’s diverse and sustainable growth.
This move signifies a bold shift for a Nasdaq-listed company, paving the way for traditional businesses to strategically invest in digital assets.
