Justin Sun, the tech billionaire and founder of the TRON blockchain platform, has officially joined the World Liberty Financial (WLFI) project as a strategic advisor. Notably, this decision comes shortly after he made a substantial investment of $30 million in WLFI tokens—a project endorsed by former U.S. President Donald Trump.
This investment not only positions Justin Sun as WLFI’s most influential backer but also aligns with the pro-crypto direction highlighted in Trump’s recent presidential campaign. WLFI aims to lead the decentralized finance (DeFi) sector by expanding its ecosystem and leveraging cutting-edge technology. Recently, the project partnered with Chainlink to integrate oracle technology, enhancing its on-chain data processing and multi-chain connectivity capabilities—timed to capitalize on the DeFi market’s recovery wave.
However, WLFI’s fundraising efforts have faced challenges. Initially targeting $300 million, the goal was revised to $30 million by late October due to insufficient interest from investors. Before Justin Sun’s involvement, the project had sold only $21 million worth of tokens, primarily to international investors and eligible U.S. participants.
Beyond his new role at WLFI, Justin Sun is also known as an advisor to the HTX exchange and a strong advocate for BitTorrent. In an intriguing twist, he was recently elected as the Prime Minister of Liberland—a self-proclaimed micronation situated between Croatia and Serbia, which has adopted Bitcoin as its official currency. Sun has garnered attention for high-profile investments, including the $6.2 million purchase of a unique art piece—a banana duct-taped to a wall—at a Sotheby’s auction.
TRX, the native token of Justin Sun’s TRON ecosystem, recently surpassed its previous all-time high from 2021 and is currently trading around $0.20.
