According to information from Sheep Esports, the world’s leading esports organization G2 Esports has just released its financial report for 2024, revealing a profit of €12.8 million from its investment in Solana (SOL). This impressive milestone has helped G2 not only overcome financial difficulties but also achieve a net profit for the first time since 2020.
Specifically, G2 Esports began investing in SOL in 2023 with an initial capital of €3.2 million. Thanks to the strong growth of SOL, the team decided to sell all its assets at the beginning of 2024, bringing in €16 million. This profit allowed G2 to cover all operating costs, resulting in a net profit of €9 million for 2024.
This achievement is even more notable in the context of the esports industry facing numerous challenges. As interest in this field declines, many major teams in the West have had to cut staff, face performance downturns, and lose sponsorship deals. Tournaments organized by Riot Games and Blizzard Entertainment have also reduced prize pools, forcing teams to seek new revenue sources.
Related: SOL Wipes Out ETF Gains, Faces 20% Drop If Key Support Fails
This is not the first time G2 Esports has ventured into the cryptocurrency space. In 2022, the team launched an NFT collection on the Solana platform, marking its presence in the crypto trend. However, the combination of esports and cryptocurrency has lost some appeal after the collapse of the FTX exchange—a platform that had signed a $210 million sponsorship deal with the TSM team.
Currently, G2 Esports’ League of Legends team is competing in the MSI 2025 tournament, continuing to assert its position on the international stage. With a smart financial strategy, G2 has not only remained resilient but has also become a model for other esports organizations during difficult times.
