Crypto.com Becomes Partner of the UEFA Champions League

Crypto.com becomes a long-term partner for the world's most prestigious club football tournament - the UEFA Champions League.

Cryptocom Becomes Partner Of The Uefa Champions League

After nearly two years of interruption, Crypto.com has officially become a sponsor of the UEFA Champions League, Europe’s premier club football competition. Although the financial terms and specific duration of the multi-year sponsorship deal have not been disclosed, the agreement was officially announced during the UEFA Super Cup match between Real Madrid and Atalanta, held at 19:00 UTC on August 14, 2024, in Warsaw, Poland.

Crypto.com thông báo trở thành đối tác dài hạn của UEFA Champions League
Crypto.com Announces Long-Term Partner of the UEFA Champions League

Notably, Crypto.com’s previous UEFA Champions League sponsorship deal, which was canceled in 2022, was estimated to be worth $495 million. At that time, the Singapore-based exchange withdrew from the five-year deal due to legal issues related to trading licenses in various European countries, as well as the impact of a downturn in the cryptocurrency market.

Related: Messi Promotes Solana Memecoin WATER on His Instagram

Strong Sports Investment Strategy in 2022

Crypto.com's Aggressive Sports Investment Strategy for 2022
Crypto.com’s Aggressive Sports Investment Strategy for 2022

Crypto.com is known for its aggressive investment strategy in sports sponsorships during 2021-2022. The exchange has signed numerous high-value sponsorship deals, including:

  • Naming rights for the stadium of the Los Angeles Lakers (NBA) and the Los Angeles Kings (NHL).
  • Sponsorship of the 2022 World Cup in Qatar.
  • Partnership with Aston Martin’s F1 team.
  • Sponsorship of the esports team Fnatic (UK).
  • Support for the Montreal Canadiens hockey team (Canada).
  • Sponsorship of Serie A and the Supercoppa Italiana (Italy).
  • Collaboration with the World Hockey Championship and Formula 1.
  • Partnership with the UFC.
  • Sponsorship of Paris Saint-Germain (France) and the Philadelphia 76ers (USA).

Additionally, in October 2021, Crypto.com invested $100 million in a multinational advertising campaign featuring renowned actor Matt Damon.

Founded in 2016, Crypto.com is now one of the world’s largest cryptocurrency exchanges, boasting over 100 million users.

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