The new wave of growth in the cryptocurrency market continues to surge following the 2024 U.S. Presidential Election. Under the influence of President Trump, the newly elected leader has embraced Bitcoin and digital assets.
According to a survey conducted by Binance with over 27,000 participants, a promising picture emerges: 45% of respondents invested in cryptocurrencies in 2024. Notably, 44% of these investors adopted a cautious approach, allocating less than 10% of their assets to the market.
The younger generation is leading this new investment wave. Bitget reports that Gen Z users have skyrocketed by 683%, accounting for 53.8% of new users. This underscores the strong appeal of cryptocurrencies among young people in the context of the new political landscape.
In Europe, crypto-related ETP products have also experienced remarkable growth. According to ETFGI, November alone saw $135 million in new investment inflows. In the UK, the FCA reported that cryptocurrency ownership increased from 10% to 12%, with the average holding value reaching $2,308.
Related: Donald Trump Continues Appointing Crypto-Related Positions
Major policy changes, such as the establishment of a strategic Bitcoin reserve fund and the Crypto Council, have pushed Bitcoin prices to record highs, fueling growth across the entire market. From new investors to seasoned professionals, all are looking forward to a new era where cryptocurrencies are widely recognized and regulated globally.
