On March 18, 2025, Binance officially announced the launch of Binance Alpha 2.0 with a series of notable improvements. Among them, the most significant highlight is the integration of the Binance Wallet web3 directly into the Binance mobile app. As a result, users can access Binance Alpha directly from the main app without having to go through Binance Wallet as before.
In fact, many project tokens that appeared on Binance Alpha were later listed on Binance for spot or futures trading. Amid a sluggish cryptocurrency market throughout the first quarter of 2025, early investment opportunities on Binance Alpha have created a fertile ground for both long-term investors and speculators hunting for gems.
This change is not merely about reducing one step for users. It is also a smart strategy to retain users within the Binance ecosystem, creating a seamless link between the centralized exchange (CEX) and the on-chain ecosystem.
Related: Binance Supports Ethernity Chain Token Swap, ERN Price Surges 30%
Notably, Binance is known for its “favor” towards projects within the BNB Chain ecosystem. The clearest evidence of this is the recent “shill” of memecoins by CEO Changpeng Zhao (CZ). Looking back at the projects that have previously appeared on Binance Alpha, it is not difficult to recognize the large number of projects originating from the BNB Chain.
With Binance Alpha 2.0, Binance has cleverly removed another barrier between the exchange and potential projects from the BNB Chain, contributing to user retention and capital flow within its ecosystem.
